There are numerous legitimate reasons people have for not using it more intentionally:

 

• You don’t have time to dedicate to it

• You’re unsure about how to use it

• You feel uncomfortable with the idea of putting yourself ‘out there’

• You don’t know what to say

 

Or perhaps – and this is one hear a lot – you don’t enjoy it when all you see is people showing off, or a load of AI nonsense cluttering your feed.

 

I hear you! I feel the same at times. And, after all, you’ve got a day job already, so LinkedIn can take a backseat until you’re on top of that stuff, right?

 

But I’ve also worked with many, many people to help them overcome these issues and develop a sustainable habit to support them in achieving their personal, professional goals.

 

LinkedIn is not like any other social network, but if you don’t see what makes it different, it’s easy to get caught up and feel let down by the lack of results.

 

While Facebook, Instagram, etc. are focused on engagement and reach metrics, LinkedIn wants to put you in front of the right people to help create economic opportunities in the real world as a result. That means it does things differently.

 

My approach isn’t about chasing big numbers and vanity metrics, gaming the algorithm, or spending every waking moment as its slave.

 

It’s about showing up with a clear sense of who you are, what you do, who you do it for, and a willingness to consistently show all of this in the way you contribute to the platform.

 

I am here to help you with this, and to find a way for you to do it that feels natural and sustainable.